Logos are very important for marketing because they are the first image that consumers connect with your business. Companies will use your company name, the color scheme you want, and your vision and inspiration to create a variety of different logos for you to choose a winner. From there you can start showing it, whether it’s on a business card, on the side of your building, or on a promotional product. We select a company to share our logo design tips with 99 artists each month. We will also share our thoughts on the winning design and discuss whether we agree with its title. Using negative space to trick the eyes is one way to ensure your logo stands out. Hallucinations are good for stimulating the brain and attracting attention. However, you must be careful not to make your brain work too hard or your information may be lost. Contrary to popular belief, designs don’t need to be complex or detailed to be unique. They have to be different. When it comes to design, font selection, and color, some of the most iconic logos are simple. Your logo can reflect your values, products, or services simply yet look spectacular! Aside from simplicity, your work should be original, which means it shouldn’t be copied from other companies. You want customers to think of you when they see your logo, not other companies. If Paint 4u chooses Design #2, they will use the same logo and color scheme as Microsoft’s iconic logo. However, Design #3 has a simple color scheme, standard bold and realistic images that make it unique, truly unique. Whether your business has been around for five or 100 years, your logo should take into account the future, including its scalability and readability. Now, you can find the company logo everywhere, including website, brand promotional products, emails and so on. Having a scalable logo means it will be able to scale without being deformed, and it will be clearly visible when it contracts. It will also be more helpful to use your logo in the future because it looks great wherever it goes. Trademarks are the basis of your brand identity and play a vital role in marketing. Therefore, you should not ignore the advice of experts. You chose the perfect logo to compliment their company and brand. By following our design tips series, you can also have the perfect artwork for your business!
Advertising costs an average of 0.6 cents per impression, according to the advertising professional association — an unequalled value for a Marketing Department with a limited budget. To calculate the true value of a promotion, you must consider the impressions per dollar. With this in mind, we have collected the most valuable promotional products to give you the confidence to order the next batch of trade fair giveaways. Tote bags are essential promotional products that can help customers reduce the use of plastic bags at the grocery store or help them bring delicious picnics to the park. To ensure that your brand is widely accepted, carry a carrier bag with you no matter where you travel. For marketers, the most exciting thing about the tote bag is its cost performance: for every dollar spent, the average tote bag has 1000 impressions! Our best-selling waterproof grocery tote bag is available in more than a dozen colors, so you can have an impact without spoiling the bank. Handbags produce nearly 7,000 impressions over their lifetime, so even a high-value natural canvas bag produces about 500 impressions for every dollar spent. A standard promotional calendar averages 333 impressions per dollar – quite a high return! In addition, when someone USES a promotional day featuring your brand, you know that the product will remain visible for 12 months, which is longer than other popular promotional products. An important part of any office or cubicle, desk accessories generate an average of 125 impressions per dollar, and each impression costs less than a penny. From mouse pads to business card holders, we offer a wide range of professional options that allow companies to enhance their brand image without spending too much money. With nearly 3,000 impressions in their lifetime, promotional hats like hats and beans should be the number one choice for every marketer. Cater to your target audience by choosing and designing headwear that is stylish, trendy and weather-appropriate. Promotional products were rated as the most cost-effective marketing techniques. Maximize the impression on your budget by investing in high-value promotional products that make every dollar count.
We honor all that nurses do for their patients and the industry during Nurses Week. You can reward your industrious staff while maximizing impressions by gifting practical promotional products if you run a hospital or healthcare service. Show the nurses in your life how much you care and appreciate them with these amazing promotional giveaways. The first promotional item I want to introduce is the special Convertible Scrubs Tote Bag. Interesting and functional, this bag comes standard with a scrubs shirt graphic featuring a stethoscope that integrates into the handles. It easily folds into an attached zippered pouch making this a wonderful gift for nurses. Our Non-Woven Insulated Lunch Bag will absolutely become a lunch time favorite time and time again, because it is really eco-friendly and recyclable. Coated thermal film keeps food at just the correct temperature while also maintaining durability and strength to last whether you use it indoors or outdoors. Dress up nurses’ germ-free routine with our custom T-Shirt Shaped Hand Sanitizer Spray decorated with your full color design. Featuring an x-ray design, this hand sanitizer is perfect for nurses, x-ray technicians and anyone in healthcare. The pump-action spray mechanism provides up to 120 sprays of gently scented antibacterial spray. Display your brand on our appealing Speckled Himalayan 20 oz Tumbler. With a stainless steel interior and exterior, tumbler features a double wall construction, keeping drinks hot or cold up to 6 hours during those long shifts. The non-slip bottom keeps it in place, while the snap-on, spill-resistant thumb-slide lid with rubber gasket keeps contents from spilling. For National Nurses Week, try your best to ensure every nurse you know feels truly appreciated in their deep mind. Gifts for nurses also double as chances to have your brand seen by a large pool of potential patients and clients. Please don’t hesitate to contact us customer service if you are in need of other promotional items for great National Nurses Week.
Purchasing some promotional t-shirts for all of your attendees is a perfect way to produce goodwill for your brand and increase your visibility in the local community, especially when you decide to host a big event. Over 59% of consumers in America have promotional t-shirts, and each t-shirt will generate an average of 2,500 impressions in their lifespan. So, we can see that this makes a t-shirt one of the most popular promos available. You will have all of the attendees’ sizes written down in some situations, whether it’s a group of employees or existing customers. However, no matter when you’re purchasing promotional t-shirts for a stranger and don’t have a solid number for reference, deciding the t-shirt sizes can be a hard thing. Luckily we have a handy info-graphic to make the process easier. It’s crucial to consider it as a percentage of the overall total when trying to determine the breakdown of how many shirts to get of each size. These guidelines give you an idea of the size distribution of t-shirts worn by adults. Simply multiply the percentages by the number of t-shirts you plan on ordering. For instance, if you are ordering 100 personalized t-shirt you will want 5 smalls, 20 mediums, and 30 larges. These percentages stand for a broad generalization, so if you have more information about your expected audience, adjust the sizes you order. If your brand is popular with bulky outdoorsmen and bodybuilders, consider ordering more XL sizes. When you are ordering “adult” size t-shirts, it actually means they are men’s sizes. You may want to order both men’s and women’s sizes, but that depends on the t-shirt brand, type of clothing, and your event. Women’s shirts have a taper at the waist for a traditionally feminine silhouette, while men’s shirts have a boxier shape and are larger. Generally, we would suggest ordering 80% of men’s t-shirts and 20% of women’s t-shirts when ordering both men’s and women’s sizes. Some females will still want the roomier men’s garments, and this style split will ideally result in fewer leftover promotional tees. The accurate cut of a t-shirt will vary relying on the brand and style of what you order. T-shirts from Gildan will either be longer, shorter, wider, or slimmer than similar-looking t-shirts from C2 Sport. We advise ordering samples of the various sizes if you want a tailored look for your promotional tees and you plan on placing a large order. Trying out the t-shirts before you buy a big quantity will ensure your event goes smoothly. There are many factors to consider before settling on a size distribution for your promotional clothing. If you make up your mind to order polos, sweatshirts, or outerwear, the sizing recommendations will also shift. Don’t be stressed by deciding the sizes of your promotional tees — that’s what we’re here for! We will work with you and recommend the best combination of sizes for your particular event.
The promotional branded power banks have become one of the most popular promotional items in recent years. Because in this day and age of electronic communications access to a dependable supply of electricity in a form which will give the immediate charging of mobile phones and tablets is a crucial aspect of the maintenance of connection with the rest of your clients and staff. The wide range of different storage capacities, the different branding options available and the different means by which they can be connected to a device which needs recharging are all considerations in deciding which of the styles available is most suitable for your client or promotional activity that is drawing near. Consider for example that you are in the market for a product which can both be appreciated by your staff and is also a way of getting the message out to your clients about a new product offering or service. A custom power bank with artwork is the amazing product for this type of versatile marketing requirement. Since everyone has a mobile phone these days and almost everyone uses them most of the time they are engaged in business activity a power bank is the kind of thing people are not going to throw away. It may be that some people are better organized and more disciplined in their use of electronic communications devices so that they are able to manage the level of charge in their range of devices and have no need to resort to an external battery, but for some of us the daily use is somewhat variable and one long and unexpectedly complicated conversation with a client or fellow staff member can be enough to empty the battery of your phone so you are stuck for the rest of the day. Therefore, people recognize that they may one day be stuck without power and any gift of a promotional power bank will be received gratefully and usually kept close at hand. Nowadays, many sales people travel with both a smartphone and a tablet. This way they can check available stock levels and other details through the online management systems which are available in most retail software packages. But, the advantages of having this much more information available at the touch of a button has revolutionized the ways in which business is done the same problem talked above is likely to occur… that the reliability of the availability of power is always a big concern for sales people and staff on the move. Nevertheless, some companies depend on having an eco-friendly image to absorb customers and retain those already on the books these days. Because there are eco friendly power banks available this class of promotions gift can still be used for company promotions without making a dissonance between external and internal considerations. And of course because electricity is considered to be less damaging energy option that combustibles this also dovetails nicely with any attempt at green repositioning. All in all promotional power banks have proven themselves to me essential products for many business people on the move so it makes great sense that you should put your branding and use them as a means to widen the opportunities your company offers to some customers.
Why Promotional Products? Why Buying from China? China has been the largest hub where quality goods can be acquired at attractive prices. And the low costs and easy to source any kind of product from China are the two main factors for this. China has one of the biggest industries of consumer products. So if you have a plan to wholesale promotional products from china, it could be worth it. Chinese manufactures are really good at personalizing any products with your brands, imprint your logo and make special designs according to your requirements.
According to the Promotional Products Association International, every year businesses spend close to $20 billion on this type of advertising. Moreover, a recently conducted survey by Promotional Products Association International revealed that promotional items have now become an indispensable part of the marketing mix. Gifting promotional items means you are enticing your customers to use your products and services. This is one of the best ways to maintain a positive presence within your client base.
With the wide variety of products available on the market, this also lets companies find suitable gifts for their employees to reward and encourage positive business habits. Employees will love you if you can figure out just the right corporate gifts to give them for a job well done, just as a loved one will cherish you for a well-picked gift. Promotional products are also an easy way to set stretch goals. Would you work hard to make the company $1 million in a quarter if you knew you could get a branded tablet computer to show your achievement off to your colleagues? You must say “Yes”.
1,https://www.alibaba.com Launched in 1999, Alibaba.com is the leading platform for global wholesale trade. We serve millions of buyers and suppliers around the world. Alibaba.com brings you hundreds of millions of products in over 40 different major categories, including consumer electronics, machinery and apparel. Buyers for these products are located in 190+ countries and regions, and exchange hundreds of thousands of messages with suppliers on the platform each day. As a platform, they continue to develop services to help businesses do more and discover new opportunities. Whether it’s sourcing from your mobile phone or contacting suppliers in their local language, turn to Alibaba.com for all your global business needs.
2,https://www.made-in-china.com Founded in 1998, Made-in-China.com is a leading comprehensive third-party B2B e-commerce platform in China developed and operated by Focus Technology Co., Ltd. It is dedicated to serving the global trade field and providing high-quality Chinese products and suppliers information for global buyers. Nowadays, Made-in-China.com is a world leading B2B portal, specializing in bridging the gap between global buyers and quality Chinese suppliers. China’s first B2B e-commerce platform conducting a full review on paid-up suppliers. Providing product information of 27 categories and 3,600 sub-categories. Displaying website information in 11 languages.
3, https://www.dhgate.com DHgate provides the easiest and most cost effective all-in-one solution for your business.They enable anyone to buy and sell products in bulk globally by providing secure payment services, logistics solutions, escrow protection services, and internet financing. It is the first and largest online wholesale marketplace at the forefront of the fastest growing from of e-commerce: cross-border trade. Through our innovative platform, you can buy directly from high quality factories at significantly lower prices than retail. They’ve brought down the barriers and eliminated all the risk. They are committed to providing a fast, easy, and safe buying experience to businesses and consumers worldwide.
4, https://www.manypromotional.com Manypromotional.com offers business promotional items, custom made products, trade show giveaways, advertising gifts and corporate gifts. Producing promotional items from China directly can saves money and also allows for greater flexibility with product choice and custom design. If you are looking for custom promotional product, cheap promotional items according to your own design, or need to print your custom logo design on it, or want to find unique gifts, welcome to contact us.
5,https://www.papachina.com They are the Largest Promotional Custom Products Manufacturer and Wholesale Supplier from China. Based in Shenzen, China, they the biggest exporter of promotional products since 12 years now, connecting Chinese producers to importers all around the world. No matter what you need, such as customizable logo printed cups, caps, t-shirts, key chains, mouse pads, gift accessories, mugs, USB, etc., you can trust world’s greatest promotional goods supplier, that is, PapaChina! Their reputation is based on the commitment to for providing the best service quality and timely delivery of promotional products and corporate gift items to retail suppliers, distributors, wholesalers, advertising agencies, and other companies worldwide.
6, https://www.chinabrands.com To facilitate the clients in their marketing operations, Chinabrands provides professionally written text descriptions and clear, high-definition product photography to provide the most accurate information overview and representation possible of the final product. Moreover, API docking technology is fully optimized to guarantee successful end-to-end system integration with the CB platform to provide you with real-time updates and business-critical data. Many aspiring entrepreneurs would love to have and manage their own successful business. However they are limited by budget constraints or unreliable suppliers. Chinabrands removes these limits by offering you an opportunity to fulfill your dream of starting your own business with minimal capital and no front-loaded risks.
7, https://www.aliexpress.com AliExpress is an online retail service based in China that is owned by Alibaba. Launched in 2010, it is made up of small businesses in China and other locations, such as Singapore, that offer products to international online buyers. It is the most visited e-commerce website in Russia and was the 10th most popular website in Brazil.
It facilitates small businesses to sell to customers all over the world, and one can find almost anything for sale. It is more accurately compared to eBay, as sellers are independent, using AliExpress as a host to sell to consumers and other businesses.
8,https://www.globalsources.com Since 1971, Global Sources has been facilitating trade between suppliers in Asia and buyers worldwide. Global Sources Online’s integrated sourcing and marketing solutions include 14 vertical marketplaces, 13 geographic portals, e-magazines, private catalogs and trade exhibitions.
9,https://www.ftpromo.com Fresh Tech is the market leader in the gifts & premium industry. They are professional in manufacturing with scalable factories and adopting. They are very strict to quality control procedures. In addition, they offer a variety of custom-made gifts to our valuable clients. Our custom offer includes different festive seasons; such as summer premiums, Christmas gifts, New Year gifts, anniversary souvenirs, wedding gifts and more.
10,http://www.promotionalgiftwholesale.com They offer promotional gifts from China over 150,000 promotional items production products, we can customized (if you wish) with your logo or sales message. These can be sold into wholesale or retail markets or used for enhance your company image or services. if you are looking for promotional gifts, promotional items, promotional products you go to a right place. It is also your ideal source for silk-screen or heat transfer imprinted, laser engraved, emboss, or embroidered with your logo.
Here are the Top 10 Promotional Products in 2019
1, Pens and Highlighters Custom imprinted pens and highlighters are the simplest and most effective way to get your brand name and logo out on the market. By providing local businesses, and clients far away, with a supply of your quality pens, your potential clients are sure to become familiarized with your brand and logo. Not only this, but it is almost inevitable that the pens will be left at other offices and shared unintentionally, spreading the word about your business even further. Each promotional pen or highlighter can travel a surprisingly-long way with barely any cost!
2, Travel Mugs & Sports Bottles
Travel mugs and sports bottles alike have become very popular in recent times due to increasing environmental awareness. As people look for convenient ways to alter their habits without giving up the things they love, things like refillable drink containers are the perfect alternative to everyday coffee habits. You can also use them to sponsor sporting events to show your community that you do care about environmental issues.
3, Stress Balls
Compact desktop items will keep your information nearby and give a more fun visual appeal to an otherwise boring work setting. Stress balls are one of the best tools for this, and it doesn’t necessarily have to be a ball either. One company put their new help-desk number on squeezable fire extinguishers. Plus, few people can resist picking them up and giving them a squeeze.
4, Mouse Pads
As long as businesses rely on computers, mouse pads will be a necessity in any office, even with today’s optical mice. One tactic that has been used by IT service companies is bundling a free mouse pad with their logo with every new computer sold. Because they are viewed and used all the time, an eye-catching design with your businesses logo on a mouse pad will greatly increase the amount of time your customers think about your brand.
Wearable promotional products are the most common type of promotional products.
Every uniform that you’ve seen in a fast food restaurant advertises that company immediately. By customizing these simple everyday products, you are allowing your customers to sport your logo and share your brand with everyone that sees them that day.
They almost become a brand ambassador as much as they are a client. Wearable items are also very common in sponsorship situations, such as sports teams and fitness events.
Major sports leagues make most of their money through promotional apparel.
6, 2-in-1 Key Ring Charger Cable
It will charge either an iPhone or a micro USB type B phone which are the two most common on the market. Any design is possible on the front of the charger as we offer a 1 color print as well as a full color print.
7, USB Flash Drives
Office electronics are a great way to remind your clients that you’re there for them. USB flash drives are one of the simplest and cheapest ways for people to store and transport their data. Companies can create custom flash drives, or simply put in a small brochure or PowerPoint presentation on every drive for the customer to see when they use it.
8, Eco-Friendly Non Woven Tote Bag
Promotional imprinted Eco Friendly Non-Woven Polypropylene Tote is an eco-friendly way to shop. As these bags are intended to be re-used time and time again, your logo will be seen time and time again. With 7 colors to choose from and a large imprint area, this promotional item is great for getting the word out. Non-woven promotional tote bag is the ideal item to have with you every time you go to the store. It is an environmentally-friendly alternative to paper or plastic bags. Everyone will notice your imprinted logo when this item is used in the supermarket or mall.
9, The ANIMAL Backpack
Well, believe it or not, it is one of the key trends coming directly from the millennial and generation X clients. The demand for retail brand products being used as promotional merchandise is becoming increasingly popular. An ‘off the shelf’ recognizable brand such as Animal, have a higher perceived value amongst the millennial generation and have proven to be more effective at retaining quality leads. This is a new brand to come into the promotional products industry, and it is predicted to be very popular.
10, Social Media Seeds
Everyone knows the saying these days “if it’s not on social media, did it even happen?”. Well, this promotional product will help you grow your brand through your customer’s social media. Not only that it is also environmentally friendly and has a long-lasting impact on the recipient (as long as they remember to water it). If you are looking for something that is eco-friendly, unique and packs a punch in the social media world this is the perfect product for you, with a range of seed options you can customize your promotional gifts to suit your needs.
Custom tote bags reign supreme in the world of promotional products. They’re up there with branded pens in terms of popularity, and it’s not difficult to see why. As a marketing professional, you likely love handing out custom totes at trade shows and events since they’re wonderful at advertising your brand – totes get over 8,000 impressions in their lifetimes. The promotional tote bags leave the house, acting as walking billboards, so they bear good fruits on investment. Another selling point to branded totes is that there’s so much space to work with – literally. If you have a particular logo, phrase or image that you want to clearly render front-and-center on some swag, the promo tote will do the job. Tote bags are preferred by recipients, too: they’re practical, versatile, and perfect for collecting swag at industry events. Everyone has a use or three or twelve for another tote, so people would like to hang on to them for a long time. Here, we make designing your promotional products super simple, and we always have helpful customer service agents available for guidance, but it does help if you know some simple tricks and tips before embarking on your first promotional tote endeavor. Use this guide before getting started, and make sure to check out some perfecy branded tote bag ideas to ensure that your giveaways hit the mark. As you probably know, promotional bags come in many shapes, sizes and styles that can be customized to meet your particular needs. We can help you choose the right promo totes based on your specific event. Often, we recommend affordable, quick-ship tote bags for events like trade shows, job fairs, and conventions. These are lower cost options that can be full of literature and other swag items for a relatively cheap price. First things first: Before you place your promo tote order, make sure to review our artwork requirements. We prefer print-ready vector artwork delivered in .ai, .eps or .pdf formats, but we can accept some other file types as well. File type is crucial. Proper print-ready vector artwork will ensure that you get a high-quality, vividly printed result that won’t be compromised when resized. We will send you a digital proof to approve before creating your order.
As we all know that real estate is an industry where clinching the deal is everything. Real estate promotional gifts keep your name and message fresh in the mind of previous buyers. They also work as a tool to refer friends, family and prospective buyers who stopped by your open house. Real estate is in the top 10 industries for wholesale promotional products since brand recognition and recall is important to success. Here are some of the most popular promotional products we suggest ordering for upcoming real estate marketing efforts: Magnets Mailing promotional products to homes on the market may be just what you need to get your foot in the door. The promotional jumbo house magnets keep your contact information in plain view every time your prospect walks into their kitchen. Choosing a double-sided calendar magnet, then, you can put a timetable on your mailed magnet. Two years of convenient dates hopefully keep your brand visible far beyond the standard eight months of ownership with traditional promotional products. Keychains Keep long-term loyal client relationships with one of the most industry-specific promos you can order, the custom keychains with your logo printing in the shape of a house would be the best option. They’ll be reminded of doing business with you when a previous client walks through their door, keeping you fresh on their mind no matter when anyone they know is in the market to buy or sell. Raise your retention with soft, customizable keychains that can better fit in any pants pocket. Wine Glasses This is one great example of a house closing gift that celebrates the official move-in or sale after all the paperwork has been finished. A set of branded wine glasses for your clients will allow them to unwind and relax after the stresses of moving. Your overall impressions will keep climbing every time they open a new bottle and reach for your well-constructed, yet very cheap wine glasses. Real Estate Items Optimize your marketing budget with simple and effective – everyday items shaped like a home that reaches recipients through a huge range of demographics. Moreover, keep a relationship with clients by periodically sending budget-friendly gifts for use around the home – like kitchenware or office supplies. However, these don’t have to be directly related to your industry. Our large selection of real estate promotional items gives you the chance to personalize plenty of different affordable and useful promos that will remain in your clients’ homes for many years.
It is imperative for a marketing professional to find effective promotional items that capture your brand’s spirit and do their job. A recent report says that promotional products can boost brand effectiveness by as much as 50%, but some products are more practical than others. Actually, the custom koozies rank high in the hierarchy of promotional giveaways, because they tick all the effectiveness boxes—they’re desirable, useful, and easy to hand out to big crowds. Not only are custom can koozies popular for giving out at trade shows, job fairs and special events, they’re also perfect for rewarding high-performance employees and thanking your customers. They’re important crowd-pleasers—if your business has a fresh, youthful feel—or if it just so happens to make beverages in cans or bottles—then you can bet your target audience will prefer custom koozies. One of the wonderful things about branded drinkware is that it can be used by anyone. It’s not limited to a certain age group, region, or need. Anyone who spends time in the outdoors during the warmer months knows how valuable a trusty can koozie can be! Another major metric for measuring a promotional item’s value is how often it will get used. Notably, we seldom choose disposable branded swag because it simply wouldn’t leave enough impressions. The promotional items that get the most use—things like personalized can koozies, phone chargers and pens—are the ones that will make the most and longest-lasting impressions. Koozies get used again and again for years, stabilizing your company’s name and purpose into the minds of users. They’re affordable enough for big gives—marketing pros often seek out promotional goods that are simultaneously small, affordable and big-impact, and custom koozies are all of those things. While they consistently reach the top of the best-sellers list, koozies don’t need you to shell out a huge portion of your branding budget. We have promotional koozies that start at just $0.41 for large quantity orders, so you can stock up by the case and always have an affordable company gift on hand. They suit many company narratives—another reason why we love branded koozies is because they help you tell your company’s unique story. On the other hand, it can be customized in many particular colors and themes, you can be sure they will fit your branding goals no matter what they are.
The new year is here and we have a lot to expect! Some of the trends from last year are sticking around and are expanding their influence into the apparel industry. It promotes one to enjoy comfortable time; whether that’s snuggling up in a soft sweatshirt, enjoying sofa-side chat with a loved one, taking a candlelit bath, or glass of wine in hand. The hygge trend has encouraged the apparel industry with luxe, rich and soft fabrics, muted, earth-tone color schemes, and unique silhouettes. Apparel brands in the promotional industry are no longer sitting back until these new retail trends come to life, but instead are right alongside the latest innovative styles. Big apparel name brands such as Hanes and Gildan are incorporating new t-shirts made from 100% ring spun and combed cotton. These processes create garments that are softer and more luxurious than regular cotton. Customers will benefit from purchasing a ring spun or combed cotton t-shirt because the smooth, low textured fabric is more comfortable, will last longer, and is easier to print on. We will more than likely see brands start to incorporate these types of fabrics into their full lines as consumers move in the direction of comfort and style. J.America is another brand that is taking full advantage of the luxurious and soft fabric trend by marrying on-trend styles with leisure comfort. They offer layered performance tops and hoodies which allow a person to go from a more casual office to lunch to the gym. Apparel brands have decided to hit the mute button when it comes to color palettes. Chocolate browns, reddish clays, sandy tans and forest greens are taking off in the apparel industry. Earthy neutrals are perfect for a monochromatic look and often emulate natural colors that derive from moss, dirt, trees and rock. Alternative promotional Apparel is another well-known apparel brand in both retail and wholesale. The brand concentrates on eco-friendly apparel with sustainable materials & processes, low-I mpact dyes & water conserving washes. Even though your company’s logo does not fit the muted color scheme, it is a great way to think outside the box and show customers that you are keeping with the times. For instance, your company could do an internal eco-friendly campaign and provide shirts for the office to spread awareness as well as increase participation! The loose fitting trend goes back to the leisure comfort style which is taking the apparel industry full force. The larger silhouettes allow for more movement and air circulation, which means that they’re a lot more comfortable than their closely fitted styles in many situations. The special silhouettes that are premiering in the promotional world will provide customers a wider range of options for employees to wear to the office. All in all, the promotional apparel suppliers and distributors have their fingers on the pulse of the most relevant fabrics, cuts and colors. By following these trends, your company will have a competitive edge by staying one step ahead.