Tips for Customizing Promotional Tote Bags

Custom tote bags reign supreme in the world of promotional products. They’re up there with branded pens in terms of popularity, and it’s not difficult to see why. As a marketing professional, you likely love handing out custom totes at trade shows and events since they’re wonderful at advertising your brand – totes get over 8,000 impressions in their lifetimes. The promotional tote bags leave the house, acting as walking billboards, so they bear good fruits on investment.
Another selling point to branded totes is that there’s so much space to work with – literally. If you have a particular logo, phrase or image that you want to clearly render front-and-center on some swag, the promo tote will do the job. Tote bags are preferred by recipients, too: they’re practical, versatile, and perfect for collecting swag at industry events. Everyone has a use or three or twelve for another tote, so people would like to hang on to them for a long time.
Here, we make designing your promotional products super simple, and we always have helpful customer service agents available for guidance, but it does help if you know some simple tricks and tips before embarking on your first promotional tote endeavor. Use this guide before getting started, and make sure to check out some perfecy branded tote bag ideas to ensure that your giveaways hit the mark.
As you probably know, promotional bags come in many shapes, sizes and styles that can be customized to meet your particular needs. We can help you choose the right promo totes based on your specific event. Often, we recommend affordable, quick-ship tote bags for events like trade shows, job fairs, and conventions. These are lower cost options that can be full of literature and other swag items for a relatively cheap price.
First things first: Before you place your promo tote order, make sure to review our artwork requirements. We prefer print-ready vector artwork delivered in .ai, .eps or .pdf formats, but we can accept some other file types as well.
File type is crucial. Proper print-ready vector artwork will ensure that you get a high-quality, vividly printed result that won’t be compromised when resized. We will send you a digital proof to approve before creating your order.